Tuesday, February 7, 2012
Update to project proposal
Thursday, January 26, 2012
The LRA's effect on Sudan, Democratic republic of Congo and the republic of Central Africa
LRA Today (continued)
The Protection Plan from INVISIBLE CHILDREN on Vimeo. This video shows how The LRA have spread to Uganda's surrounding countries of Sudan,DR Congo and Central Africa.
Lord's Resistance Army Disarmament and Northern Uganda Recovery
The "Lord's Resistance Army Disarmament and Northern Uganda Recovery" bill addresses the humanitarian need to intercept the LRA, a Ugandan rebel group led by Joseph Kony that have infamously abducted over 30,000 children, forcing them to become LRA soldiers. The group is additionally identified by their reign of attacks in Iganda, the DR Congo, South Sudan and the Central African Republic. The bill gives the Obama administration 180 days to produce a comprehensive strategy that coalesces multilateral and regional partners to capture top LRA leaders, demobilize child soldiers and protect civilians from rebel attacks; and invest in sustainable peace efforts.
Co-sponsored by Republican and Democrat representatives, the "LRA Disarmament and Northern Ugandan Recovery Act" is the most widely supported legislation focused on sub-Saharan Africa in modern American history. The $20 million bill, awaiting President Barack Obama's signature, was passed with a unanimous vote, a rare and momentous victory for human rights activists.
Stopping Joseph Kony and the LRA
This problem of the LRA has been going on for years and needs to be stopped. Raising awareness and providing information to the world is a method of achieving this. Like with the arab spring information can no long be censored or hidden from the world, exposing these problems in Africa to the world and telling the story is the first step in bringing the situation to an end.
Kony 2012 Teaser from INVISIBLE CHILDREN on Vimeo.
Monday, January 23, 2012
Invisible Children
Invisible Children: WHO WE ARE from INVISIBLE CHILDREN on Vimeo.
The LRA today
Wednesday, January 18, 2012
collage of uganda

Lord's Resistance Army (LRA)

The Lord's Resistance Army is a militant and cannibalistic group with a syncretic Christian extreme religious ideology. The group operates in northern Uganda, South Sudan, the Democratic Republic of Congo and Central Africa. The group used to operate mainly in northern Uganda and also in parts of South Sudan, the Central African Republic, and the DRC.
The LRA was formed in 1987 and until about 2007 it was engaged in an armed rebellion against the Ugandan government. It is led by Joseph Kony, who proclaims himself the "spokesperson" of God and a spirit medium, primarily of the Holy Spirit, which the group believes can represent itself in many manifestations.
The group is based on a number of different beliefs including local religious rituals, mysticism, traditional religion, Acholi nationalism and Christianity and claims to be establishing a theocratic state based on the Ten Commandments and local Acholi tradition. The LRA is accused of widespread human rights violations, including murder, abduction, mutilation, sexual enslavement of women and children and forcing children to participate in hostilities.
Ideology
The LRA's ideology is disputed amongst academics. Although the LRA has been regarded primarily as a Christian militia, the LRA reportedly evokes Acholi nationalism on occasion.
Robert Gersony, in a report funded by United States Embassy in Kampala in 1997, concluded that "the LRA has no political program or ideology, at least none that the local population has heard or can understand." The International Crisis Group has stated that "the LRA is not motivated by any identifiable political agenda, and its military strategy and tactics reflect this."
IRIN comments that "the LRA remains one of the least understood rebel movements in the world, and its ideology, as far as it has one, is difficult to understand."UPDF Lt. Col. Shaban Bantariza has said that "you can't tell whether they want political power. Its only aim is to terrorize and brutalize the civilian population and to loot their homes."
During an interview with IRIN, Vincent Otti was asked about the LRA's vision of an ideal government, to which he responded,
"Lord’s Resistance Army is just the name of the movement, because we are fighting in the name of God. God is the one helping us in the bush. That’s why we created this name, Lord’s Resistance Army. And people always ask us, are we fighting for the [biblical] Ten Commandments of God. That is true – because the Ten Commandments of God is the constitution that God has given to the people of the world. All people. If you go to the constitution, nobody will accept people who steal, nobody could accept to go and take somebody’s wife, nobody could accept to innocently kill, or whatever. The Ten Commandments carries all this."
In a speech delivered by James Alfred Obita, former Secretary For External Affairs And Mobilisation, and Leader of Delegation of the Lord's Resistance Army, he adamantly denied that the LRA was "just an Acholi thing" and stated that claims made by the media and Museveni administration asserting that the LRA is a "group of Christian fundamentalists with bizarre beliefs whose aim is to topple the Museveni regime and replace it with governance based on the Bible's ten commandments" were false.
In the same speech, Obita also stated that the LRA's objectives are:
1-To fight for the immediate restoration of competitive multi-party democracy in Uganda.
2-To see an end to gross violation of human rights and dignity of Ugandans.
3-To ensure the restoration of peace and security in Uganda.
4-To ensure unity, sovereignty and economic prosperity beneficial to all Ugandans
5-To bring to an end to the repressive policy of deliberate marginalization of groups of people who may not agree with the National Resistance Army's ideology.
The original aims of the group were more closely aligned with those of it's predecesor, the Holy Spirit Movement. Protection of the Acholi population was of great concern because of the reality of ethnic purges in the history of Uganda. This created a great deal of concern in the Acholi community as well as a strong desire for formidable leadership and protection.[47] As the conflict has progressed, fewer and fewer Acholi offered sufficient support to the rebels in the eyes of the LRA.This led to an increased amount of violence toward the non-combatant population, which in turn further alienated them from the rebels.This self-perpetuating cycle led to the creation of a strict divide between Acholis and rebels, a divide that was previously not explicitly present.
However, many would believe that the ideologies of the LRA are nothing but hypocrisy. According to the California based organization, Invisible Children, the LRA is no more than a terrorist group disguising themselves as Christian based. The LRA uses tactics of physical and emotional intimidation to seduce children into joining their forces.
Troop strength
The government of Uganda claims that the LRA has only 500 or 1,000 soldiers in total, but other sources estimate that there could be as many as 3,000 soldiers, along with about 1,500 women and children. The bulk of the soldiers fighting for the LRA are children. According to Livingstone Sewanyana, executive director of the Foundation for Human Rights Initiative, Yoweri Museveni was the first to use child soldiers in this conflict. Since the LRA first started fighting in 1987 they may have forced well over 10,000 boys and girls into combat, often killing family, neighbors and school teachers in the process.
Many of these children were put on the front lines so the casualty rate for these children has been high. They have often used children to fight because they are easy to replace by raiding schools or villages. The soldiers are organized into independent squads of 10 or 20 soldiers.Sudan has provided military assistance to the LRA, in response to Uganda lending military support to the Sudan People's Liberation Army.
http://en.wikipedia.org/wiki/Lord's_Resistance_Army
Joseph Kony and the Lord’s Resistance Army: a primer
By Elizabeth Flock
President Obama, in a letter to Congress, has authorized the deployment of about 100 U.S. combat forces to central Africa to assist in the fight against the notoriously savage Lord’s Resistance Army.
One of the world's most wanted rebel chiefs, Joseph Kony of the Lord's Resistance Army, seen on TV in 2006. The goal: to track down LRA’s leader, Joseph Kony.
Here’s some things to know about Kony and the group:
- Kony proclaims himself the “spokesperson” of God.
- The group claims to be Protestant, with influences of mysticism. Kony believes he is a medium of the Holy Spirit.
- Kony is on the Specially Designated Global Terrorists list.
- The LRA, a sectarian religious and military group that has operated in northern Uganda and Southern Sudan since 1987. They have since spread their operations in the Democratic Republic of Congo and the Central African Republic. The U.S. Treasury has Kony on its list of “Specially Designated Global Terrorists.”
- Kony’s aunt started the predecessor to the LRA.
- The Post’s William Branigin writes Kony “formed his Lord’s Resistance Army from the remnants of the Holy Spirit Movement, an armed group led by his aunt that fought the Ugandan government in the late 1980s.”
- Responsible for mass human rights violations.
- Since its creation in 1987, the group has engaged in an armed rebellion against the Ugandan government and committed an extraordinary number of human rights violations. Most notably, his troops enter a village, killing the adults and kidnapping the children. The boys are enscripted into the army and the girls are taken as ‘bush wives.’
- Obama notes in his letter that the LRA has “murdered, raped, and kidnapped tens of thousands of men, women, and children in central Africa” and “continues to commit atrocities across the Central African Republic, the Democratic Republic of the Congo, and South Sudan that have a disproportionate impact on regional security.”
Why is the US going in there?
In May of 2010, Obama signed a bill committing the United States to help arrest Kony. Kenneth Roth, the director of Human Rights Watch wrote in October of 2010 that Obama needed to put in practice what the president said during his Nobel Peace Prize acceptance speech: “Force can be justified on humanitarian grounds, as it was in the Balkans.”
What does the LRA want?
The LRA wants to establish a theocratic state based on the Ten Commandments and the tradition of the Acholi people, an ethnic group in northern Uganda.
This three-minute short film was produced by the group Invisible Children, a non-profit organization working to end Kony’s rule.
Profile Of Uganda

Thursday, November 17, 2011
What we need to take from John McCarthy's Meeting
- interaction design Jenny Preece
- case studies from the book he gave us
- empathethic framework and key factors
- graphic novels
- VR
- mauss
- animated film "waltzes with bashir"
Talk to:
Angela Veale his co worker who has researched and worked on the subject of child soldiers.
John suggested talking to him again if we need to.
Important:
- the story, narrative
- information
- keeping audience in mind
- choice of charity
- location
- don't use shock advertising or guilt it needs to be more than that
- have audience interact/view it for approx 10 minutes
- don't make them feel like they are being manipulated
- use charity brand cleverly
- general target audience
- keep in mind demographic differences
- not just pulling at the emotional heartstrings but thats straight, honest, informative, factual
- even just generating awareness education of situation is important
- give people an understanding
- cant just be one story has to be a few
Minutes from meeting with John McCarthy a lecturer in psychology UCC
papers, textbooks, casestudies on the area
two kinds of papers
1 says in order to design stuff properly, websites, public installations you need to have some empathy with the people for whom your designing it. In order to do that you need to find out something about the people your designing for. That might mean interviewing them, observing, use of their public space, getting to understand how they live in that space, do they run by fast or sit around. What does it feel like to be in that place.
That's one type of paper: how do you find out about those people so that you can
do design that is empathic to their needs.
2 This is more related to our project.
You need to design something that illicts or get empathy from people for your product/project.
You want to design something that people will respond to positively like in a fundraising way so they will feel for the child soldiers. They will get some information about them, they will understand what their life is like and you will get some kind of as ye said pro - social behaviour with respect to them, it might be petition, fundraising etc.
Experience centered design framework
How do you go about designing something like that. we can read it and he will email us the original paper if we are interested.
Text book case studies
Text book: interaction design Jenny Preece
HCI or interaction design. Working out ways of designing and evaluating. Chapter in it that has a bunch of design ideas. Their case studies attached to that. 2 of these case studies are design projects, using the technology of experience framework that Pete and I developed.
Incidentally one of them is about fundraising for poor people in Boston. It uses the word empathy once or twice, but what is really talks about is an emotional response from people so that they help. it goes through the user experience framework, some design concepts, scenarios. Its a fundraising website. Kind talking about his life and your drawn into it immediately, his story. You could have all the statistics in the world that you like but you wouldn't shake anyone. You put on a couple of stories and it make a huge difference. A video with a face as they tell a story and it gets more of a reaction. If you put that together with information then you start to get empathy. If you just do the emotional heartstrings thing its just like advertising its manipulating people to do something. People get fed up of that very quickly. This is designed as an ongoing giving site. As well as giving the emotional side of it you give the information you give practical stuff about what people can do.
Keep it up to date with stories of projects that were developed using the money.
Empathy is not just emotional its knowing what its like to be that other person, trying to feel what its like to be that person and then knowing that your action has had an effect.
That's what the case study did. * he gave us a print out of two case studies including the one above
Empathetic framework and 3 key factors
In terms of empathy in the framework that Pete and I did, when people are interacting with anything there are 3 or 4 key things which dominate, 1 is your emotional response, sadness doesn't often get people going actually has to be sad and i must feel like i can do something about it. 2 sensual side, touch, hear, taste, smell. very important if you can get stuff like that it would be great. 3 cognitive or thinking side, compositional you need to be able to put the whole thing in a story. compose a whole experience around it. and that works at different levels, you need to be able to put the specific event into a story so child soldiers, most people don't know anything about child soldiers, but you also need to put what your meant to do in this interaction, like give money.
4 Temporal thing if people feel that its a once off thing that they give money and that's the end of it, if they feel there is an ongoing story here they might give more.
imagine ye were designing something to really get people engaged with this and doing something about it over a period of time. imagine money is a useful thing I've no idea if it is or not in those situations. it might be from talking to Angela some of the people are kidnapped as kids so there is not much that money would do about it. But in a general way giving money might help bring the standard of living up so that their parents and the families aren't in the situation where they are so easily kidnapped or whatever or might pay for the volunteers like Angela.
* Angela Veale is also in the Psychology department of UCC and a co worker of Johns who has done work and research on child soldiers.
Think about the emotional, sensual, story and the story of the person interacting, temporal ie the time span of all of this. you have covered most of the basis for empathic design.
ideas
cant just be one kids story, where do ye get the stories from? you tube?
documentary, reintegration back in their homes, former child soldiers, what emotion did they experience? excitement, terror
get some sense of that terror in the story. so if you got a couple of their stories but also i think you need to get something in there about what some organization can do about it. people are not going to give money unless they feel somebody can do something about it. with the whole problem of child soldiers, it would be very easy to just go "oh god isn't the world an awful place" and what can you do. where as if you also give people information on what can be done that will draw them in and make that real as well eg goal concern, raise money specifically for a charity that would make all the right connections.
People would know more about child soldiers, the problems and issues around it, they would know more about what their intervention would do, they could imagine it making the kids lives a little bit better.
I think most people who will encounter your installation/project wont even know what child soldiers are.
Its a hard problem to sell, these kids are kidnapped and abused and brutalized and they are out shooting people, how do you raise money for kids that are out shooting. They become pretty brutalized and awful themselves after a while so how do you make that empathetic? What would your typical child soldier be?
they don't question anything, told what to do, don't have a choice, parents are wrong, they are superior, indoctrinated.
What age are they?
From 6 up
That would shock most people.
Male or female?
Both
really.
Its an awful situation but its one where allot of people will know nothing about. So even if you got no money and you got some useful information out there and got people to understand the problem that would be a very useful thing to do.
broadly speaking something like the story of child soldiers, story of how organizations can make that better cause i think that will be the next thing once people hear about it, they want to know what can we do about that ? you must do both of these in a way that's not just pulling at the emotional heartstrings but that's straight, honest, informative, factual, that's enough almost.
Questions we asked
narrative and imagined other, which is more effective in this situation or both?
it doesn't have to be one or the other, narrative is part of most things, you have to tell them the story, the story is very important here. if you are going to give them the experience as well then it has to be authentic. What you need to do with the imagined other in this case is very hard to do, how do you get people or even adults to feel what its like to be a child soldier in Africa. animation would be a good option. Virtual reality technology, VR situation where it has to be frightening to be real. Have to feel your immersed in their situation. that's not very mobile though. you could just do a bit of imagined other, so what bit would you do if you could? they don't have a choice they were robbed of their childhood. How do you get that across as an experience or imagined other? face talking to you, it could be ethically dangerous. we suggested doing this in a game. that's interesting, game has strange connotations though most games are fun, some are social conscious games. Graphic novels, theres a brilliant one on being in Palestine when the place is being bombed and they quality of the graphics absolutely brilliant and you do get a strong sense of what it is like to be in that situation. There is an animated film "waltzes with bashir" and its about being an Israeli soldier in Palestine. There are also ones by a guy called mausse about being a Jew in concentration camps. These are all done in comic/graphic novels and they are brilliant. One of the reasons they are so good is the drawing is amazing and its better than text. if its not better than another method then its not worth doing.
does empathy affect people of different demographics differently?
the evidence on that is very mixed. Women are supposed to be more empathic than men. empathy isn't something your born with it develops as you go along. once you reach adolescence its fairly settled it doesn't change much after that except through events, something might happen that makes you more empathic. Kids can be empathic they learn fairly quickly, they identify with hurt/pain. They don't make all the connections but they can feel the pain of another creature. Its not as well developed its like an immediate emotional response.
Target audience?
If its about fundraising then your target audience would be the people with the funds. If its more general then like being educational, informative and a bit of fundraising then i think as broad as possible. I guess you have to be careful not to do things that would frighten kids.
Charities use empathy to make people feel guilty and donate, is there other emotions that empathy would provoke? Is guilt an effective means?
I think that's an awful way to it, if you just pull the heart stings that's what you get. Guilt is not a sustainable way of getting involvement or engagement or money. That has to come from a place which is both emotionally engaging and informative. example of adoption programme as a way of sustaining peoples interest for years. Its not about guilt its about wanting to make a difference. The guilt method gets lots of money quickly and then it stops and starts again. If you could get people involved in other real peoples lives that would be much more engaging and sustainable over long periods of time. it might be that ye set up a mechanism where people get in touch with other people and organise something.
Would the location, where we situate the project, public or private would that effect the audiences ability to be empathetic?
Not in terms of the psychology of empathy. It would take at least 10 minutes to know enough and want to do something about the situation. So where would that be possible? you could do 2 things, a public installation which draws peoples attention to it and give them a URL or leaflet or something that they can look at after. So you can go home and look at it properly. Publicity immediate engagement to the project. Would weather effect it? How many people can see it at a time? Are people busy? That is all about the practicalities of it, empathy can work either way as long as they have enough time to view it.
If we were joining with an existing charity who have a brand identity would it effect peoples empathy because of pre-conceptions of the brand?
It could, it might want to be something you would play up or play down. That goes beyond empathy into some positive and negative areas. interesting research on people trusting or not trusting information they see. One thing that increases trust is if their is a recognised big organization behind it. Trust is also something that develops so if they have interacted with that organization before and if it was negative or positive that will carry over into your project.
would feeling pressure of donating effect peoples feeling of empathy negatively?
It is a very good point i think people might feel that we are being used so if you over do the emotional thing and then you ask to give money they think I'm being manipulated here, if you put it all together in a package with information, project. If a charity in Ireland is doing a project on child soldiers then id hook on to that and make it an added extra. Have the info as the main part and then say by the way if you want to support it here's what you can do. if the main thing at your installation is a box to put money into then they are going to read everything else through it. Id start with awareness and education and then move on to how to help.
Charities often use shock advertising and its an emerging trend do you think that method induces empathy?
I think shock advertising works for some things but it wont work for empathy. there is an immediate emotional response like guilt or empathy which is a long lasting thing. Shock isn't going to get the long lasting effect. If ye want awareness, education and ongoing involvement in this well then you have the project for the year and then pass it on to an organization that's involved with it. Ye are doing something for that organization that they could use, its ongoing that will also appeal to people that are involving themselves. if you felt empathetic with someone it wouldn't be something that would switch on and switch off.
Monday, November 14, 2011
Why Children Join Armed Forces
Children are forcibly recruited into armed groups in many conflicts but the vast majority of child soldiers are adolescents between the age of 14 and 18 who "volunteer" to join up. However, research has shown that a number of factors may be involved in making the decision to actually join an armed conflict and in reality many such adolescents see few alternatives to enlisting. War itself is a major determinant. Economic, social, community and family structures are frequently ravaged by armed conflict and joining the ranks of the fighters is often the only means of survival. Many youths have reported that desire to avenge the killing of relatives or other violence arising from war is an important motive.
Poverty and lack of access to educational or work opportunities are additional factors - with joining up often holding out either the promise or the reality of an income or a means of getting one. Coupled with this may be a desire for power, status or social recognition. Family and peer pressure to join up for ideological or political reasons or to honour family tradition may also be motivating factors. Girl soldiers have reported joining up to escape domestic servitude or enforced marriage or get away from domestic violence, exploitation and abuse.
reference: http://www.child-soldiers.org/childsoldiers/why-children-join
Facts About Child Soldiers
Although there are no exact figures, hundreds of thousands of children under the age of 18 serve in government forces or armed rebel groups. Some are as young as eight years old.
Since 2001, the participation of child soldiers has been reported in 21 on-going or recent armed conflicts in almost every region of the world.
Children are uniquely vulnerable to military recruitment because of their emotional and physical immaturity. They are easily manipulated and can be drawn into violence that they are too young to resist or understand.
Technological advances in weaponry and the proliferation of small arms have contributed to the increased use of child soldiers. Lightweight automatic weapons are simple to operate, often easily accessible, and can be used by children as easily as adults.
Children are most likely to become child soldiers if they are poor, separated from their families, displaced from their homes, living in a combat zone or have limited access to education.
Many children join armed groups because of economic or social pressure, or because children believe that the group will offer food or security. Others are forcibly recruited, "press-ganged" or abducted by armed groups.
Both girls and boys are used as child soldiers. In some countries, like Nepal, Sri Lanka and Uganda, a third or more of the child soldiers were reported to be girls. In some conflicts, girls may be raped, or given to military commanders as "wives."
Once recruited, child soldiers may serve as porters or cooks, guards, messengers or spies. Many are pressed into combat, where they may be forced to the front lines or sent into minefields ahead of older troops. Some children have been used for suicide missions.
Children are sometimes forced to commit atrocities against their own family or neighbors. Such practices help ensure that the child is "stigmatized" and unable to return to his or her home community.
In some countries, former child soldiers have access to rehabilitation programs to help them locate their families, get back into school, receive vocational training, and re-enter civilian life. However, many children have no access to such programs. They may have no way to support themselves and are at risk of re-recruitment
In 2000, the United Nations adopted an Optional Protocol to the Convention on the Rights of the Child on the involvement of children in armed conflict. The protocol prohibits the forced recruitment of children under the age of 18 or their use in hostilities. To date, it has been ratified by more than 110 countries.
The ILO Convention on the Worst Forms of Child Labor prohibits the forced or compulsory recruitment of children under the age of 18 for use in armed conflict. It has been ratified by over 150 countries.
Source URL: http://www.hrw.org/news/2008/12/03/facts-about-child-soldiers
Wednesday, November 9, 2011
Amnesty International Ireland
We emailed the Irish department and got a reply, they are delighted to hear we are doing a project to raise awareness and funds for child soldiers and are willing to give us information and help on the topic. Therefore any funds we raise from the project will be going to Amnesty International.
Thursday, October 27, 2011
Central Concept
Why should this subject matter be addressed?
Worldwide, hundreds of thousands of children are recruited into armed
forces. Often they are abducted at school, on the streets or at home.
This means that girls and boys illegally and under force, participate in
combat where frequently they are injured or killed. Others are used
as spies, messengers, porters, servants or to lay or clear landmines
and are at risk of sexual abuse.
These children are robbed of their childhood and exposed to terrible
dangers and to psychological and physical suffering.
Through getting people to empathize with these children then we
can raise awareness of the situation and contribute to help stopping
it.
Why Empathy?
I read an article called Guilt and Giving: A Process Model of Empathy and Efficacy which is about the use of empathy and self-efficacy to generate guilt in charity work, "charity guilt advertising". I found this article useful as it explains empathy very well and how and why it is used in charity work. I took alot from it that is in relation to what we want to do and why we chose empathy to raise awareness of the existence of child soldiers and in turn get the user to do something about it.
Empathy involves viewing another person’s situation from the perspective of that person and understanding how the situation appears to that person and how that person is reacting cognitively and emotionally to the situation. As a result, empathy allows an individual to assess a situation as if it were affecting them rather than someone else. "putting yourself in someone else's shoes"
Charity appeals frequently use pictures/video footage of people in need of help, accompanied by the their sad stories. These appeals are an attempt to induce guilt and generate empathy on the part of viewers. The critical question is whether they successfully generate guilt and empathy or instead result in reactions that distance the viewer from the situation.
Empathy motivates and increases pro-social behaviour. Pro-social behaviors are those intended to help other people. Pro-social behavior is characterized by a concern about the rights, feelings and welfare of other people. Behaviors that can be described as pro-social include feeling empathy and concern for others and behaving in ways to help or benefit other people. Pro-social behavior in turn can also be motivated by a desire to reduce one’s sense of guilt.
Our society holds the social norm of helping the less fortunate (Mead, 1985), so failing to do so can lead one to anticipate feeling guilty as a result.
Empathy and Personal Relevance
If a situation affects oneself then it is more personally relevant than a situation that affects another. If empathy is used to enhance personal relevance, then the perception of need is increased. The more personal it is the more effective. Both dispositional and demographic factors have also been shown to impact peoples response to charity appeals. Dispositional factors are a person's inherent qualities of mind and character, for example some individuals have a natural tendency toward feeling guilty or being empathetic. Demographic factors iclude age, race, gender ect.
This explains why empathy will play an important role in our project. Whatever we create it is crucial that the audience effectively empathize with it so we can achieve good results from them for example get them to donate.













